Search Engine Marketing (SEM)

Search Engine Marketing is an online process of the generating traffic to your website. It is way of advertising and promoting your website to visitors. SEM is considered to be the most effective and efficient model of online marketing, where the techniques involved are a paid form of internet marketing.

SEM is the important tool is not only advertising your website but also it helps to generate more business and sales leads for you. More over SEM has different techniques like Pay per click, Cost per click, Pay per visit, Affiliate marketing and E-mail marketing. Each and every technique of SEM is in specific and caters to the requirement of the client.

If you looking for an ad campaign which will enhance your rank listings of your website. We have the necessary expertise and experience in promoting websites to appear on the top listing of the webpage.
SEM is the paid form of the online marketing, where in the results are faster and cost effective.

Since its inception, We have gained a handful of the successful clients who always trust on us for their improved business performance and global clarity. Our team of SEM has in-depth knowledge of keyword research and collection, creative ad copy writing, bid-auction management and optimization, geo-targeting and other advanced features from paid search services which will yield better results for clients business and precisely website.

Securing top rankings for specific keywords, the online rulers Google, Yahoo! and MSN are the most advent and paid search services. We make sure your website list on the top rankings of these major search engines with our better optimization and management.

SoftON’s SEM Advantage:

  • We give you wide exposure across all stream lines with our Google ad words, Yahoo Search Marketing, MSN ad centre support.
  • We give reliable results for your business with our industries best practices
  • We continuously update our knowledge base in various online marketing techniques and ongoing developments in industry trends through webinars which can give you an effective and timely marketing solution.
  • We always follow unique methodology for each marketing campaign to yield faster ROI at lowest cost.
  • Our experience in Bid management can flexibly spot problems in a running ad campaign and can immediately be rectified if any error occurs while optimizing the campaign.
  • We do not charge management fees like other ad agencies which ultimately lowers your risk in investment.
  • We manage your campaign through our real time professionals who understand Google, Yahoo, Bing, MSN and all search engines online advertising techniques to suit your business needs.
  • We try to get best results for your business within your estimated budget.
  • We have a long track record of successful PPC management which can provide you reference on request.
  • Besides this we also provide general SEM and SEO consultancy for all your online marketing needs.

Our SEM Services include:

  • Pay Per Click Marketing
  • Cost Per Action
  • Cost Per Visitor
  • Budget Fee Model
  • Comparison Shopping
  • E-Mail Marketing
  • Affiliate Marketing
  • Listings on Amazon& E-Bay

Pay per Click Marketing is paid form of SEM, where in you are supposed to pay for each time your ad appears on the SERP’s. In SEM process, PPC is the fastest and easiest way of optimizing a website. Through the process of PPC, one can generate business and also sales leads through their website.s PPC is the most resourceful ad campaign as it is supported by major search engines and its tools to create a campaign for the client. The major search engines supportive tolls are Google Adwords, Yahoo messenger, and MSN Ad centre.

PPC is the most highly efficient advertising tool in Search Engine Marketing. The more you agree to pay per click (or bid) for a specific keyword and the more effective will be your ad, and lastly the higher will be your site rank in the paid search results.

We have proven its excellence in providing the clients with best of all SEM services to generate business and sales. Our teams of PPC professionals are well trained and certified in SEM technologies. Being a Certified Google Ad words Qualified Company, we can measure success and maximize your ROI. Our professionals select accurate, targeted and very effective key words and key phrases by analyzing the mindset of the users.

PPC Analysis:

A thorough PPC analysis is done to understand the search volume for the client’s business related keywords. We even can project the numbers to the clients through PPC analysis. We do the PPC analysis with the following steps:

  • We try to understand client’s business & goals by visiting their business and website.
  • We collect keywords by different types of sources like Meta Tags in view source of both clients as well as competitor websites, Manual collection of keywords, keywords collected based on questionnaire information and also we have different keyword available with us to generate keywords for the clients business.

The tools are

  • Google Search Based Keyword Tool
  • Google Keyword Tool

We try to find out keywords searches as per each keyword generated in search in a month, using Google Adwords Keyword Tool ( and decide the search volume.

Then we categorize keywords into three main categories like Branded keywords, High Volume Keywords and Low Volume Keywords and generate 30 – 40 keywords in each category.

We set bidding for keywords by finding out each keyword’s average CPC using Google Traffic Estimator Tool – ( by providing the list of keywords and selecting the language and country.

Based on the CTR & Conversion rate, clicks, costs and conversion are calculated.

Pay per Click Advantage:

  • Highly experienced professional team consisting of PPC professionals who can research, plan and execute the best solutions for you.
  • Best customized solutions tailored to your business needs.
  • Our 100% client retention rate, exhibits our excellence in all services we offer.
  • Our cutting-edge and strategic marketing services will promote your business online let it be a small company or a large firm.