Skip to content
Softongroup

Service pillar C

AI Social Media & Performance Marketing

Marketing is moving from assistive tools to autonomous campaign managers. We deploy and supervise AI agents that create, test and optimise — with strategy and brand control staying with you.

What’s included

Three services, one accountable team.

C1

Autonomous ad management

Agents that generate creatives, test audiences and shift budget to winning ads automatically, within limits you set.

  • Campaign setup & budget guardrails
  • Automated creative and audience testing
  • Budget reallocation to top performers
  • Performance reporting

Crush · AdMove · Meta ads

C2

Social media management

AI-assisted publishing, listening and predictive insights across your channels, with governance for multi-brand teams.

  • Content calendars & scheduling
  • Social listening & sentiment
  • Predictive audience insights
  • Approval workflows

Sprout Social · Emplifi · Sprinklr

C3

AI creative generation

On-brand ad variants and UGC-style video ads produced at scale, ready to test across platforms.

  • Static ad variants at scale
  • UGC-style video ads
  • Brand-safe templates
  • Creative testing plans

AdCreative.ai · Creatify · Video ads

Where it helps

Common use cases

E-commerce brands

Always-on ad testing that finds winning products, creatives and audiences.

Multi-brand teams

Centralised social publishing with approvals and governance.

Creative fatigue

Fresh ad variants on a steady cadence without extra headcount.

Lean marketing teams

Agents handle execution so your team can focus on strategy.

Next step

Let AI run the busywork of growth.

We’ll review your current channels and propose an agent-driven marketing setup.