Custom multi-agent systems
Teams of specialised agents for research, content pipelines and complex enterprise workflows — with strict human-in-the-loop checkpoints.
Agentic AI · Software · Growth — Sydney, Australia
AI agents you can trust to do real work.
Softongroup combines data science depth with full-stack software engineering to build reliable multi-agent systems, get your brand cited by AI search, and run autonomous growth campaigns — with humans in control.
Services
Three ways we put AI to work for you.
Engage us for one service or combine them. Every build is backed by evaluation, guardrails and measurable outcomes.
A
Agentic AI & Software Development
Beyond chatbots: agents that reason, use tools and complete multi-step tasks inside your business.
Explore Agentic AI →AI coworkers for SMBs
Ready-to-work “AI employees” that update your CRM, schedule meetings and handle admin across the apps you already use.
Software development agents
We deploy autonomous coding agents safely into your DevOps pipeline — and build AI-powered web and mobile software end to end.
B
AI SEO & Generative Engine Optimisation
Get your brand cited in ChatGPT, Perplexity and Google AI Overviews — the new front page of search.
Explore AI SEO & GEO →AI visibility tracking
Monitor how often AI answers mention your brand, what people actually ask, and how you compare with competitors.
GEO content optimisation
Structure and score your content so AI crawlers can parse it, trust it and cite it.
Technical GEO & schema
Automated schema markup across large libraries of legacy content — a major lift for established B2B sites.
C
AI Social Media & Performance Marketing
From assistive tools to autonomous campaign managers that test, learn and reallocate budget.
Explore AI Marketing →Autonomous ad management
Agents that generate creatives, test audiences and move budget to winning ads automatically — ideal for e-commerce.
Social media management
AI-assisted publishing, listening and predictive insights, with governance for multi-brand teams.
AI creative generation
Ad variants and UGC-style video ads produced at scale, on brand and ready to test.
Packages
Start with a clear, fixed-scope offer.
Productised services with defined deliverables, so you know exactly what you get.
For enterprise & scale-ups
Data-Science-Backed Agentic Engineering
Bespoke multi-agent systems built with evaluation pipelines and guardrails from day one — the reliability most generalist agencies can’t offer.
- Architecture & agent design
- Evaluation & testing pipeline
- Guardrails & human approval steps
- Deployment, monitoring & support
Most popular starting point
AI Visibility & GEO Audit
See exactly how your brand appears in ChatGPT, Perplexity and Google AI Overviews — and where competitors are winning the answers.
- Brand mention & citation report
- Competitor share of AI answers
- Content & schema gap analysis
- Prioritised GEO action plan
For small & growing businesses
Autonomous Growth Pods
A managed pod of AI agents running your social media, SEO and ads — with Softongroup as your strategic “AI manager” ensuring quality.
- Social content & scheduling agent
- SEO & GEO content agent
- Ad testing & budget agent
- Monthly performance review
Governance & compliance
Autonomy, with you in control.
Agents fail without governance. Every Softongroup system is designed to be measurable, auditable and safe.
Human-in-the-loop
Approval steps for high-impact actions, so people sign off before agents act.
Evaluation & guardrails
Data-science-grade testing of agent accuracy before and after launch.
Privacy by design
Built to support SOC 2, GDPR and Australian Privacy Act requirements.
Transparent reporting
Clear dashboards tying every agent and campaign to business outcomes.
How we work
From first idea to agents in production.
01 — Discover
Audit & opportunity map
We review your workflows, data and AI visibility, and agree on the outcomes that matter.
02 — Prototype
Prove it on real data
A focused pilot so you see results before committing to a full rollout.
03 — Build
Engineer for production
Secure integrations with your tools, evaluation pipelines and guardrails in place.
04 — Operate
Manage & improve
Ongoing monitoring, reporting and optimisation as your business grows.
About Softongroup
Deep technical build. Practical business outcomes.
Softongroup is a Sydney-based AI and software development company, serving businesses since 2003. Two decades of building and running production software now go into AI agents, generative search and autonomous marketing.
We sit at the intersection of rigorous data science and real business results, so the agents we build are reliable, measurable and actually used. Unlike no-code agencies, we can go deep: custom models, evaluation pipelines, integrations and the full software around them.
Every engagement is run by AI specialists — not account managers passing work down a chain.
The Softongroup team
AI & Data Science Specialists · Serving Since 2003 · Sydney, NSW, Australia
Contact
Let’s talk about your AI project.
Tell us what you want to achieve, or request your AI visibility audit. We’ll reply with next steps and a time for a discovery call.
Thank you — message received.
The Softongroup team will be in touch shortly.