Skip to content
Softongroup

Service pillar B

AI SEO & Generative Engine Optimisation

Search is shifting to AI answers. We make sure ChatGPT, Perplexity and Google AI Overviews understand, trust and cite your brand — and we measure it.

What’s included

Three services, one accountable team.

B1

AI visibility tracking

Monitor how often AI assistants mention and cite your brand, which prompts trigger those answers and how you compare with competitors.

  • Brand mention & citation monitoring
  • Prompt and question research
  • Competitor share of AI answers
  • Regular visibility reports

Profound · Peec AI · Otterly.AI

B2

GEO content optimisation

Restructure and score your content so AI crawlers can parse it, extract clear answers and cite you as a source.

  • Content audits & GEO scoring
  • Answer-first page structure
  • FAQ and comparison content
  • Editorial guidelines for your team

Surfer SEO · Frase · GEO scoring

B3

Technical GEO & schema

Structured data and technical fixes that help AI systems understand your site — automated across large libraries of legacy content.

  • Schema markup at scale
  • Crawlability & indexing fixes
  • Entity and knowledge-graph alignment
  • Technical site audits

AthenaHQ · Structured data · Site audits

Where it helps

Common use cases

Missing from AI answers

Your brand rarely appears when customers ask AI assistants about your category.

Competitors win the citations

Rivals are recommended in AI answers where you should be.

Large legacy content libraries

Years of content that AI systems struggle to parse or trust.

New category launches

Establishing your brand as the reference answer from day one.

Next step

See how AI search sees your brand.

Start with an AI Visibility & GEO Audit and get a prioritised action plan.